Dragon's Den - please read and follow up

This and also this

There was a group of people I spoke to recently.

They had the product.

I provided the 'extras'.

They were going to be shown how to form a company.

They would have a book, a distribution network, several USPs, a dynamic website, podcasts etc

But in the end they just couldn't be bothered.

That's why people make it - they bother where others just cannot.