One company, large group involved, no real competition. Eventually, after much arguing, produce one or two products.
2-3 companies - all going for particular niches, working in a small (very small 2-3 people) competing.
Which one of the two options would produce the greatest satisfaction, the highest quality output, the most involvement - and thus the most gain for all parties?
На чужо́м го́ре сча́стья не постро́ишь.