This homework ONLY for Lex, James, Rebecca,Talgat,Sairan, Dean and KIRILL.
You are to explain the following terms - using your own words (but in English!). This will provide a mini-dictionary. At the end of each explanation you should put your name so we know who has done what.
This is to be completed by FRIDAY.
Adding value
Boston Matrix
Design mix
Distribution channels
Extension strategy
Income elasticity
Market research
Market segmentation
Market share
Market size
Marketing mix
Marketing objectives
Marketing strategy
Mass marketing
Niche marketing
Predatory pricing
Price discrimination
Price elasticity
Pricing strategies
Pricing tactics
Primary research
Product differentiation
Product life cycle
Product portfolio
Qualitative research
Quantitative research
Sampling
Secondary research
Statistical significance
Unique Selling Point
Break even chart
Break even point
Budgetary Control
Cash flow
Cash flow Forecast
Contribution
Cost centres
Factoring
Fixed costs
Ordinary share capital
Overdraft
Profit
Profit centres
Safet margin
Sale and leaseback
Variable costs
Variance analysis
Venture capital
Working capital
Zero budgeting
There are to be FOUR versions:
English
Chinese
Russian
Vietnamese
When you have finished I will explain something to you that you will be very pleased about. You will be proud. You will be motivated. This is something that will have long term effects.
This week-end you should decide who does what. Maybe you will want other students to help you with the translation....
Where should we put our explantions? in our blog or just post them here?
ReplyDeleteYou create a manual between you - it is GROUP work.
ReplyDeleteOh right! I got it now =] thank you !
ReplyDeleteRebecca
ReplyDeleteI want you to be in charge overall.
Do ALL the work on your laptops and do not do it in school time
You'll see why later