Mainly Business Studies

"What the caterpillar calls the end, the rest of the world calls a butterfly." Lao Tzu

Current ratio

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The current ratio is a financial ratio that shows the proportion of  current assets  to  current liabilities . The current ratio is used as ...

Current ratio

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Current Ratio Current ratio is one of the most fundamental liquidity ratio. It measures the ability of a business to repay current lia...

Current ratio

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Diseconomies of scale

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Diseconomies of scale occurs when long run average costs start to rise with increased output. Economies of scale occur up to Q1. After ou...

Diseconomies of scale

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A business can become so large that its unit costs begin to rise. Expanding firms can experience  diseconomies of scale . Causes include: ...

Diseconomies of scale

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Diseconomies of scale occur when a business grows so large that the costs per unit increase. As output rises, it is not inevitable that un...

Diseconomies of scale

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Diseconomies of scale

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DEFINITION of 'External Diseconomies Of Scale' External factors beyond the control of a company increases its total costs, as out...

Diseconomies of scale

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Diseconomies of scale is the point where a business no longer experiences decreasing costs per unit of output. Rather, after this point, cos...

Setting Marketing Objectives

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Make Your Objectives Relevant to Your Business At  AsOne , not only do we invest time upfront with our clients to scope out their vision ...

Smart to smarter Marketing Objectives

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When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemon...

Marketing Research

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Secondary marketing research uses  data that already exists  and has been collected by someone else for another purpose. Sources of se...

Market Research

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There are two sources of information from where data for marketing research can be obtained. (A) Internal Sources: These refer to the...

Product orientation v Production orientation

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Product orientation and production orientation are closely related concepts. However, one has more to do with the actual product in focus,...

Sales Oriented Business

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Sales-oriented businesses differ significantly from market-oriented business. Bethe Hart, marketing professional and adjunct professor at ...
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