Integrating select activities into your regular schedule will pay long-term dividends.
1- Read a book
Choose from classic literature, science fiction or career-enhancing business books and give your brain a boost. Pick up a novel before your next business flight or vacation. On top of the cerebral benefits, the escapism that comes from reading can be very relaxing.
Brain benefits: Reading helps you exercise your cognitive skills and increase your vocabulary. Do it regularly and you'll be amazed at the information you absorb, which will make you a more interesting conversationalist.
Even better if you're writing a book (on Economics)
2- Take a course
Learn something new. That's why I suggested Philosophy and Economics classes - but I have also listed many others in this blog.
Sign up for a cooking class, register for martial arts training or enroll in a wine tasting seminar.Brain benefits: You'll be challenging yourself to absorb new concepts, information and ideas, and you'll hone your retention skills through memorization.
3- Learn a language (as well as English)
Attend classes, listen to tapes or date a woman with whom you can converse in another language. Instead of watching the same television programs you always do, take in a foreign language movie with subtitles.Brain benefits: Learning a new tongue keeps your brain flexible and your mind sharp, helping to reduce the slowing of the thought processes that comes with age. It can also make your next vacation or business trip easier if you know the language.
exercise your mindSometimes, physical and mental exercise go hand-in-hand.
4- Run
Lace up your running shoes and get moving. Even if you never plan to run a marathon, it will get both your body and mind in shape.Brain benefits: Running will increase the levels of oxygen in your brain and flowing through your body. In turn, your body will release more endorphins, which will make you feel energized while producing a sense of pleasure and well-being. What happened to the Monday running club?
5- Play golf
Escape to the links and spend a few hours in the fresh air counting birdies, bogeys and mulligans. Golf is a social sport and a great way to network and relax at the same time.Brain benefits: Golfers get mental stimulation using their decision-making skills as they plan stroke strategies. As the sport involves the control of repetitive movements, it instills mind-body discipline.
6- Do yoga
You might be surprised at how strenuous yoga can be. Beyond the physical demands that give your entire body a workout, yoga has great calming and relaxation qualities.Brain benefits: Yoga forces you to focus on controlling all your muscles and your breathing. You'll let your worries slide away, giving your mind a rest from stress. Youc an do Desk Yoga at your computer!
7- Play pool
Rack 'em up, grab a cue and concentrate on your strategy. Billiard players must focus on the immediate, blocking out distractions as they plan their next moves.Brain benefits: Strategic planning increases mental clarity. Concentrating on the immediate helps keep your mind sharp. Furthermore, this game of angles demands that players think in terms of physics, something most of us rarely do in our everyday lives.
8- Play a game
Challenge a colleague to a game of chess at lunch. Invite friends over for an evening of cards. Besides the social aspects, such activities will keep your mind active.Brain benefits: You'll use your memory and expand your powers of recall. You'll also test your mathematical skills and logic.
9- Subscribe to a daily newsletter
Whether it's a "word of the day," "quote of the day" or "this day in history" newsletter, receiving new information each day will add data to the hard drive in your head.Brain benefits: The mental stimulation will increase your comprehension skills. The additional knowledge will also make you sound more worldly and intelligent.
10- Grab the controller
Believe it or not, playing certain video games really can be good for your health. The operative word here, however, is "certain" -- choose games that involve strategy or problem solving. Playing Grand Theft Auto: Vice City may be stimulating, but it doesn't do much for the mind.Brain benefits: Problem solving and role-playing games will help you practice strategic planning. You'll also improve your hand-eye coordination.
11- Build a model
Remember the fun you had as a kid making model airplanes and cars? Recreate that by building a miniature model.Brain benefits: Following all those written instructions sharpens your powers of concentration. Focusing on the task at hand will also be very relaxing.
12- Learn an instrument
Pull out your old guitar, sign up for piano lessons or rent a trumpet or a clarinet. Learning how to make music will stimulate your creativity.Brain benefits: Reading music provides mental stimulation. Playing an instrument requires powers of recall as well as concentration to maintain tune and tempo.
13- Do a crossword
Stick The New York Times crossword puzzle in your briefcase, then get to work on it during your commute or while you're waiting for an appointment or a meeting to begin.Brain benefits: You'll improve your cognitive skills and creative thinking as well as your word power and vocabulary.
14- Engage in a debate
A lively discussion can be invigorating. As long as you avoid letting it digress into an argument, you can have a lot of fun debating the pros and cons of an issue with a friend or colleague. (it doesn't help if you sit in the middle, with your hood up, not talking to anyone! Brain benefits: You'll practice your quick-thinking skills, logic and creativity. Developing convincing theories on the spot will help you in your career and in your personal relationships.
Brain Exercises
Think 'fitness' and you think of the gym.
Sweaty, heaving bodies.
Take big beefy men like Lex, for example. Devoted to exercise to bulk up his body. You may have heard of the phrase “use it or lose it”. This applies to more than just the muscles in our bodies -- it also applies to the neural pathways and connections in our brains. There are a variety of exercises and activities that can successfully work each of the brain’s five major cognitive functions on a daily basis. In addition to the tasks you can perform daily, you can also train your brain with HAPPYneuron online brain games and a personalized brain fitness program.
Our minds consist of five main cognitive functions:
Here are 5 daily brain exercises that can help you do this.
1- Memory
Memory plays a crucial role in all cognitive activities, including reading, reasoning and mental calculation. There are several types of memory at work in the brain. Taken together, these are the cognitive skills we may notice most when they begin to fail. To maintain a good memory, you need to train for it, which can be easier than you think. Listening to music is not only enjoyable, but by choosing a song you don’t know and memorizing the lyrics, you boost the level of acetylcholine, the chemical that helps build your brain, and improve your memory skills.
Challenge yourself even more by showering or getting dressed in the dark or using your opposite hand to brush your teeth. These challenges help build new associations between different neural connections of the brain.
Improve your memory with this HAPPYneuron game.
2- Attention
I am not just talking about attention in class either!
Attention is necessary in nearly all daily tasks. Good attention enables you to maintain concentration despite noise and distractions and to focus on several activities at once. We can improve our attention by simply changing our routines. Change your route to work or reorganize your desk -- both will force your brain to wake up from habits and pay attention again. As we age, our attention span can decrease, making us more susceptible to distraction and less efficient at multitasking.
By combining activities like listening to an audio book with jogging or doing math in your head while you drive forces your brain to work at doing more in the same amount of timeImprove your attention with this HAPPYneuron game.
3- Language
Language activities will challenge our ability to recognize, remember and understand words. They also exercise our fluency, grammatical skills and vocabulary. With regular practice, you can expand your knowledge of new words and much more easily retrieve words that are familiar.
For example, if you usually only thoroughly read the sports section, try reading a few in-depth business articles. In fact you should be learning new business words every day!
You’ll be exposed to new words, which are easier to understand when read in context or easier to look up on a dictionary site if you are reading the news online. Take time to understand the word in its context, which will help you build your language skills and retrieve the word more readily in front of your boss in the future. Improve your language skills with this HAPPYneuron game.
4- Visual-Spatial
We live in a colourful, three-dimensional world. (And I am not talking about the world you see when you finish off Kirill's Vodka bottles!)
Analyzing visual information is necessary to be able to act within your environment. To work this cognitive function, try walking into a room and picking out five items and their locations. When you exit the room, try to recall all five items and where they were located. Too easy? Wait two hours and try to remember those items and their locations. The next time you’re waiting on your co-worker or friend to arrive, try this mental exercise.
Look straight ahead and note everything you can see both in front of you and in your peripheral vision. Challenge yourself to recall everything and write it down. This will force you to use your memory and train your brain to focus on your surroundings.Improve your visual-spatial skills with this HAPPYneuron game.
5- Executive Function
Without even realizing it, you use your logic and reasoning skills on a daily basis to make decisions, build up hypotheses and consider the possible consequences of your actions. Activities in which you must define a strategy to reach a desired outcome and calculate the right moves to reach the solution in the shortest possible time are actually fun activities you do daily -- like social interaction and, yes, video games.
Engaging in a brief visit with a friend boosts your intellectual performance by requiring you to consider possible responses and desired outcomes. Video games require strategy and problem-solving to reach a desired outcome -- like making it to the final level. “It’s not just Halo, honey; I’m exercising my executive brain functions!”Improve your executive function skills with this HAPPYneuron game.
Cerebral workout
As we age, it’s important to flex our mental muscles as well as our physiques. Now that you’re aware of the five main cognitive functions and how to exercise them, it will be easy to find daily activities that will help you break a mental sweat and keep your brain in shape. If you need a little structured help, HAPPYneuron has fun and challenging games to work the brain in all five areas, as well as a virtual coach to serve as a personal trainer and ensure you get the most optimal brain workout for you.
Sweaty, heaving bodies.
Take big beefy men like Lex, for example. Devoted to exercise to bulk up his body. You may have heard of the phrase “use it or lose it”. This applies to more than just the muscles in our bodies -- it also applies to the neural pathways and connections in our brains. There are a variety of exercises and activities that can successfully work each of the brain’s five major cognitive functions on a daily basis. In addition to the tasks you can perform daily, you can also train your brain with HAPPYneuron online brain games and a personalized brain fitness program.
Our minds consist of five main cognitive functions:
- memory
- attention
- language
- visual-spatial skills
- executive function.
Here are 5 daily brain exercises that can help you do this.
1- Memory
Memory plays a crucial role in all cognitive activities, including reading, reasoning and mental calculation. There are several types of memory at work in the brain. Taken together, these are the cognitive skills we may notice most when they begin to fail. To maintain a good memory, you need to train for it, which can be easier than you think. Listening to music is not only enjoyable, but by choosing a song you don’t know and memorizing the lyrics, you boost the level of acetylcholine, the chemical that helps build your brain, and improve your memory skills.
Challenge yourself even more by showering or getting dressed in the dark or using your opposite hand to brush your teeth. These challenges help build new associations between different neural connections of the brain.
Improve your memory with this HAPPYneuron game.
2- Attention
I am not just talking about attention in class either!
Attention is necessary in nearly all daily tasks. Good attention enables you to maintain concentration despite noise and distractions and to focus on several activities at once. We can improve our attention by simply changing our routines. Change your route to work or reorganize your desk -- both will force your brain to wake up from habits and pay attention again. As we age, our attention span can decrease, making us more susceptible to distraction and less efficient at multitasking.
By combining activities like listening to an audio book with jogging or doing math in your head while you drive forces your brain to work at doing more in the same amount of timeImprove your attention with this HAPPYneuron game.
3- Language
Language activities will challenge our ability to recognize, remember and understand words. They also exercise our fluency, grammatical skills and vocabulary. With regular practice, you can expand your knowledge of new words and much more easily retrieve words that are familiar.
For example, if you usually only thoroughly read the sports section, try reading a few in-depth business articles. In fact you should be learning new business words every day!
You’ll be exposed to new words, which are easier to understand when read in context or easier to look up on a dictionary site if you are reading the news online. Take time to understand the word in its context, which will help you build your language skills and retrieve the word more readily in front of your boss in the future. Improve your language skills with this HAPPYneuron game.
4- Visual-Spatial
We live in a colourful, three-dimensional world. (And I am not talking about the world you see when you finish off Kirill's Vodka bottles!)
Analyzing visual information is necessary to be able to act within your environment. To work this cognitive function, try walking into a room and picking out five items and their locations. When you exit the room, try to recall all five items and where they were located. Too easy? Wait two hours and try to remember those items and their locations. The next time you’re waiting on your co-worker or friend to arrive, try this mental exercise.
Look straight ahead and note everything you can see both in front of you and in your peripheral vision. Challenge yourself to recall everything and write it down. This will force you to use your memory and train your brain to focus on your surroundings.Improve your visual-spatial skills with this HAPPYneuron game.
5- Executive Function
Without even realizing it, you use your logic and reasoning skills on a daily basis to make decisions, build up hypotheses and consider the possible consequences of your actions. Activities in which you must define a strategy to reach a desired outcome and calculate the right moves to reach the solution in the shortest possible time are actually fun activities you do daily -- like social interaction and, yes, video games.
Engaging in a brief visit with a friend boosts your intellectual performance by requiring you to consider possible responses and desired outcomes. Video games require strategy and problem-solving to reach a desired outcome -- like making it to the final level. “It’s not just Halo, honey; I’m exercising my executive brain functions!”Improve your executive function skills with this HAPPYneuron game.
Cerebral workout
As we age, it’s important to flex our mental muscles as well as our physiques. Now that you’re aware of the five main cognitive functions and how to exercise them, it will be easy to find daily activities that will help you break a mental sweat and keep your brain in shape. If you need a little structured help, HAPPYneuron has fun and challenging games to work the brain in all five areas, as well as a virtual coach to serve as a personal trainer and ensure you get the most optimal brain workout for you.
Welcoming people
It's important to make people feel part of a team.
Today I let Mary have an extra special CD that will enable her to create, be creative and greatly give her enthusiasm.
Tomorrow I will be bringing Bibbbbbi something that will make her ecstatic for hours and hours and hours and hours.
Remember I told you about Jan?
Make him feel welcome, post on his blog - you are all studying the same subject, the same syllabus...and he's doing the same homework
;-))
He has 5 days to summarise the ENTIRE AS syllabus
Then there's Aleks. He also studies Economics - but his blog is about Philosophy. Read his blog, ask questions...interact. (And all the time improve your knowledge, improve your English)
Everyone gains.
Today I let Mary have an extra special CD that will enable her to create, be creative and greatly give her enthusiasm.
Tomorrow I will be bringing Bibbbbbi something that will make her ecstatic for hours and hours and hours and hours.
Remember I told you about Jan?
Make him feel welcome, post on his blog - you are all studying the same subject, the same syllabus...and he's doing the same homework
;-))
He has 5 days to summarise the ENTIRE AS syllabus
Then there's Aleks. He also studies Economics - but his blog is about Philosophy. Read his blog, ask questions...interact. (And all the time improve your knowledge, improve your English)
Everyone gains.
Beyond your comfort zone
Beyond Your Comfort Zone
When Andre Gide said, "One doesn't discover new lands without consenting to lose sight of the shore for a very long time", he was encouraging us to leave the apparent security of 'present comfort' and turn our life into an adventure. A 'comfort zone' is generally defined as a self-limiting zone of behaviour or a context outside of which you believe you feel uncomfortable. Everyone has a comfort zone. In fact, most people have any number of zones, each dedicated to distinct segments of their lives. Each zone, no matter if it concerns the amount of money made or the level of 'mess' allowed in the family room, has both a high and low parameter. The trick here is not to eliminate the zone, but to constantly raise the levels of those parameters, realising that the distance between the high and low levels of the comfort zone will likely remain constant.
Comfort zones are not only self created but they keep us stuck in a 'space' that is smaller than our potential. Anxiety is of course the most frequent emotion when we near the edge of a zone or when someone challenges us to step beyond. And yet life itself could be seen as a continuous process of
risk taking as we are challenged to reach beyond what was previously comfortable. When we don't take risks we suppress our potential, deny our joy and sabotage our capacity to 'do life' well. In the famous survey where older people were asked what they regretted most as the looked back on their
life, few said they wished they had spent more time at the office! The most common replies were, "I wish I had learned more and taken more risks". As Helen Keller reminds us, "Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it.
Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing".
We create comfort zones at many levels in many areas of our life. Here are a few which are both common and worth consciously stepping out of.
The Zone of Arrangement
This is a definite favourite. Whether it's your desk or your garage, how you arrange the 'stuff' in your life is a reflection of what you are comfortable with. And yet, if it is a mess someone might also say you are just lazy. The difference between lazy and being stuck in a comfort zone is in your reactions. If someone tidies your room for you and it bothers you then you know 'messiness' is your comfort zone. But if you are easy with their attempt to 'sort' your mess it just means you simply don't tend to
give high priority to tidiness. Not forgetting however that just as beauty is in the eye of the beholder so too might be a little messiness!
The Zone of Creativity
If someone invites you to step up to the canvas and paint a painting could you do it? Would you do it? Or would you say something like, "Sorry I can't paint, I am not creative", while perhaps scoffing at the very thought of trying. Somewhere in the past you learned to believe that you are not creative, probably at school when someone laughed over your shoulder at your first painting. But everyone can paint. The quality may vary but the truth is everyone can paint something. Everyone is creative because we are all creators. Picassos philosophy was simple, "I am always doing that which I can not do, in order that I may learn how to do it."
The Zone of Participation
When you are invited to be part of a team do you embrace the opportunity or shrink away at the thought of having to work closely with 'other people'? When you have to set about a task that means much solitary time do you dread it and try to wriggle out of it? Some of us are very comfortable as a team player while others prefer to work on their own? Either way we are being challenged, and to meet the challenges of life is to use whatever comes to us to grow and strengthen our self.
The Zone of Goal Setting
Do you have clear goals in your life (as opposed to desires). Many of us are comfortable not having goals and as soon as it's suggested that it's a good idea we become uneasy. This is often because we were taught that failure is more likely than success in life. The idea of goals just invokes
memories of failure. Creating some short term, easy goals is the way to break out of the zone and allow your self to succeed at the game of achievement. It also helps to separate personal happiness from the achievement of the goal. Not so easy in a world that tends to teach us that happiness is a reward and not our natural state. So don't make your happiness dependent upon reaching the goal and then the energy that you need to get you there will be freer and clearer. And someone must have said, "We cannot succeed without failing"!
The Zone of Self-talk
What do you say to yourself about yourself and your abilities? Self-talk can either be supportive or destructive. The voices in your head have come from this big people when you were a little person. Most negative and critical thinking is simple the echo of mum or dad! But even though they are not pleasant voices we become comfortable with them and do nothing to change them. They are strangely reassuring and unsettling at the same time. And when someone suggests something positive about how we are or what we have done we allow those voices to sabotage our genuine acceptance of the positive feedback. And so we are comfortable being perpetually uncomfortable! Such is the paradox of a 'discomfort zone'! Crazy until you become self-aware and consciously choose to cancel and replace.
The Zone of Focus
Always seeing the problems in life is a comfort zone of 'perception'. Then the emotional and mental action of complaining becomes a comfortable mindset. As soon as we complain about anything it means we are focusing on seeing the negative outside, and then recreating it within our
consciousness. The complainer can't see that they are creating their own pain, and eventually they will suffer from a sever case of 'victimitis'. Yet the reality is that if you complain it means you must have a picture in your mind of something better than what is, but you are not willing to risk
creating. If you cannot imagine anything better, then you will not complain. The real issue is you'd rather complain than risk doing what's necessary to produce the 'something better'. The only solution is to stop complaining and start taking the actions that will produce what you want.
It was Winston Churchill who reminded us, "The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty". It's a clear choice that lies in wait at every turn on life's highway.
An even more profound solution is the realisation that there are no problems.ever.
Question: What is one major issue that you are facing in your life today?
Reflections: Within that issue what do you find yourself complaining about the most, either mentally or verbally? What is it you would rather have?
Actions: What can you/will you do about it?
For David and others....(who cannot use google...)
...or go to banks!!!!!
Get the free CD
Get the starter pack lazy David!
Sample business plan
Business plan format
Business plan format
Business plan format
Business plan helper
Writing a business plan
Business balls!
By seeing the defects of others you will become tired. By seeing only what is good you will feel light.
Get the free CD
Get the starter pack lazy David!
Sample business plan
Business plan format
Business plan format
Business plan format
Business plan helper
Writing a business plan
Business balls!
By seeing the defects of others you will become tired. By seeing only what is good you will feel light.
Thought for today - be content
Wherever I am is wherever I am meant to be, whatever I am doing is whatever I am meant to be doing and whatever everyone else is doing is exactly what they are meant to be doing - this is contentment.
If you do want to change where you are, or what you are doing, the first thing is to be content with wherever you are and whatever you are doing right now! Paradoxically that's what attracts opportunities and invitations to be somewhere else!
Why? Because you are a living magnet, and contentment is one of your most attractive qualities. And the law of attraction says that according to your dominant thoughts so you will attract the people and circumstances into your life.
Being content right now attracts the best possible future.
and for those who yawn without covering their mouth, spit, interrupt, push and shove, argue, slap and disrupt....
A person of wisdom and spirituality has very beautiful manners that have grown from genuine respect and love for the whole of humanity. Manners in this sense have nothing to do with culture or education: it is simply a question of humility. When we are at the receiving end of such manners, we feel that some deeper part of us has been honoured.
In fact, none of us deserves anything less.
Meanwhile, check out this government intervention....
Business idea to consider:
Make all car windshields out of photochromic glass that darkens to a moderate sunglass tint when exposed to sunlight. This innovation would improve driver comfort and safety, especially when traveling into the blinding glare of a rising or setting sun.
If you do want to change where you are, or what you are doing, the first thing is to be content with wherever you are and whatever you are doing right now! Paradoxically that's what attracts opportunities and invitations to be somewhere else!
Why? Because you are a living magnet, and contentment is one of your most attractive qualities. And the law of attraction says that according to your dominant thoughts so you will attract the people and circumstances into your life.
Being content right now attracts the best possible future.
and for those who yawn without covering their mouth, spit, interrupt, push and shove, argue, slap and disrupt....
A person of wisdom and spirituality has very beautiful manners that have grown from genuine respect and love for the whole of humanity. Manners in this sense have nothing to do with culture or education: it is simply a question of humility. When we are at the receiving end of such manners, we feel that some deeper part of us has been honoured.
In fact, none of us deserves anything less.
Meanwhile, check out this government intervention....
Business idea to consider:
Make all car windshields out of photochromic glass that darkens to a moderate sunglass tint when exposed to sunlight. This innovation would improve driver comfort and safety, especially when traveling into the blinding glare of a rising or setting sun.
What businesses to start in a recession?
- Providing consultancy and training on credit control processes.
- Providing outsourced credit control and debt collection.
- Providing factoring.
- Providing credit insurance.
- Providing company credit checks.
- Insolvency practitioners.
- Private investigators
Unemployed people need assistance in finding new jobs. You could consider starting an employment agency, a life coaching service, a personal image consultancy, job skills training, or a resume writing service. Helping people become employed is a public service as you help other companies find talented staff people. A job is the best social program in existance, and a potential life saver for the person landing the new position.
Helping companies increase their customer lists and boost their sales success is a powerful form of consulting service. Working with business owners and staff on enhancing sales and marketing skills, improved public relations, and better customer service will boost the organization's bottom line. It will also keep people employed and even add more staff members. Along with sales and marketing advice, new idea brainstorming sessions could be offered to creative minded companies.
Source:
How to earn more money during recession?
1) Search for more money opportunities: I am considering blogging opportunities. All online job opportunities that requires no or very less investments.
2) If you own a blog, think to start another one. This will take some time to see the results but will be helpful to double the income if the recession period is too long.
3) If you are selling 1 ad space on your site, make it 2 or 3 ad spaces. Even if you think ads are distracting to your readers, forget this thought at least for some time i.e. till recession period.
4) Look for more publisher ad opportunities. If you are running Google Adsense on you blog why not think to join any new publisher ad network like CPM ad networks.
5) Approach to more advertisers directly to place ads on your blog. Offer some discount in recession period. Instead of stopping the complete business everyone think to cut the cost in recession. So your discount offer might be appealing to advertisers.
6) Think about freelance writing opportunities. Write some guest paid posts on other blogs. You will get money as well as some exposure to your blog.
7) If required spend some money on online marketing even if you have not spend a dime before. But keep the eye on ROI. If no ROI, stop spending.
8 ) Look for some affiliate deals: Sell some books on your blog niche topic.
9) If you are expert in some topic don’t hesitate to write book on this topic. Keep your books short and cost effective so that people can buy them even in recession. People starve to increase sell in recession period by any means. So your business ideas or expertise can help them in recession.
10) Look for part time job opportunities: If only blogging income is not sufficient for your living, think of some more job opportunities. May be in companies interested in your skills. More part time or contract job opportunities get created in recession period.
There are plenty of online recession proof business opportunities other than blogging. Try them.
Here are some of them:
- Purchase and sell domains (Warning: Requires very good knowledge of domain market)
- Purchase and park the domains. Spend some money on marketing parked domains. Use your existing blog portfolio to get traffic to parked domains
Source:
Jim Surguy, senior partner of Harvest Consulting, said the secret was to remember that, during an economic downturn, consumers will think hard about what products to buy.
“When times are hard people will search for value, so the response should be to make smaller versions of the same things they always buy — drinks in half-sized bottles, or seeds not plants, or holidays lasting five days instead of seven days.”
Another option is to keep everything the same size but “value engineer” products down to get a lower price — in other words, reduce the cost of the elements that go towards making it.
“You can make the packaging cheaper, you can make the plastic thinner, you can perhaps alter the ingredients, but keep it the same size and you can then lower the price,” said Surguy.
One example of value engineering, he said, is Tesco selling unripe fruit that will ripen at home. “That saves Tesco having to store the fruit and ripen it themselves, which costs them money. They are just taking money out of the system.”
Another avenue to explore when considering what products or services to offer in a recession, is the concept of the affordable treat. “When times are hard you have to satisfy people’s emotional needs beyond just value,” said Surguy.
“In the last recession in the early 1990s one of the things that was successful was Häagen-Dazs ice cream. It was luxurious in its sector, but it wasn’t hugely expensive and so was an affordable treat.”
Source: The Times
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