So, whilst all is peace and quiet....
1. Finish all the various book(lets)
2. Do all the various podcasts
3. Complete all the various mind maps
4. Collect them all together in their various forms
5. Thus we have several complete products
6. Send them to firstname.lastname@example.org
7. Complete and launch the website
8. Continuously contribute to the website
9. Meanwhile others will contact affiliates
10. The company is formed and we start trading in 10 days time!
Or, on the other hand, just carry along, muttering....