Sales and marketing

Sales & marketing: the basics

An overview of all the guides to sales and marketing on this site

Staying on the right side of the law: the basics

A brief introduction to the laws that every business needs to stick to when selling products or services

Know your customers' needs

Why understanding your customers' needs is crucial to the success of your business

Market research and market reports

How to use market research to gain knowledge about your marketplace and your customers

Write a marketing plan

How to identify your objectives and write a plan that will help your marketing generate sales

Forecast and plan your sales

How to use sales forecasting to improve your understanding and management of your business

Understand your competitors

How to identify your competitors, find out more about them and then use this information to improve your business

Price your product or service

Find out how to make key decisions on what prices to set and how to build a pricing strategy

Choosing the right advertising media

This interactive tool helps you identify the right media for your business and develop your own media plan

Tender for a contract

How to prepare convincing tenders to win business from both private and public sector organisations

Business start-up organiser

Compile a personalised list of starting-up tasks and access resources to help you complete each one